Calbayog Smoked Fish
The Department of Science and Technology, through its Packaging R&D Center (PRDC), in collaboration with the Office of the President for the One Million Jobs, Regional Offices of DTI & DOST, and the City Government of Calbayog extended technical assistance to the smoked fish industry in Calbayog City.
Prior to this undertaking, the PRDC had initiated a packaging project with Pingping's Tinapa in Calbayog City. It was a project attuned to the thrust of President Gloria Arroyo. Her instructions to develop the packaging of Calbayog Smoked Fish therefore, simply enforced the goals and objectives of the PRDC.
Intervention of the PRDC included the development of a packaging system for smoked fish; graphic design; labeling requirements; carrier box; and a technology-based business plan. With this intervention, the smoked fish industry of Calbayog City created an impact to the economy of its City in particular.
The Office of the Mayor, Calbayog City spearheaded the operation and organization of a cooperative of fishermen dedicated to supply fish for the producers of "tinapa". The move generated additional jobs for both fishermen and tinapa producers. This resulted to an increased production, which enabled them to penetrate more and bigger markets.
The finished product came in a much-improved package that contributed to the product's extended shelf-life from 5 short days to 6 months. Their production volume increased from 2,730 to 4,095-5,460 kg/mo.
The estimated value likewise increased from P 244,800 to a range of P 367,200-489,600/mo. The product definitely became competitive and saleable to markets outside of the region and eventually, outside of the country.
Currently, the product is distributed in 10 outlets in Metro Manila; 2 outlets in Tacloban City as well as in Calbayog City.
The vacuum-packed product (after PRDC intervention) proved its viability in Bahandi Festival, which was held at the Mega Trade Hall in Mega Mall, Mandaluyong City.
It generated sales amounting to Php 89,000 and attracted big investors like Ayala Corp. for its Cebu Operation. In a trade exposition in Cebu, the same product was promoted and it generated sales amounting to P50,000. These ventures led to trial shipment to Hongkong.
Today, the Calbayog smoked fish is being exported to Singapore, Brunei and Australia.
Prior to this undertaking, the PRDC had initiated a packaging project with Pingping's Tinapa in Calbayog City. It was a project attuned to the thrust of President Gloria Arroyo. Her instructions to develop the packaging of Calbayog Smoked Fish therefore, simply enforced the goals and objectives of the PRDC.
Intervention of the PRDC included the development of a packaging system for smoked fish; graphic design; labeling requirements; carrier box; and a technology-based business plan. With this intervention, the smoked fish industry of Calbayog City created an impact to the economy of its City in particular.
The Office of the Mayor, Calbayog City spearheaded the operation and organization of a cooperative of fishermen dedicated to supply fish for the producers of "tinapa". The move generated additional jobs for both fishermen and tinapa producers. This resulted to an increased production, which enabled them to penetrate more and bigger markets.
The finished product came in a much-improved package that contributed to the product's extended shelf-life from 5 short days to 6 months. Their production volume increased from 2,730 to 4,095-5,460 kg/mo.
The estimated value likewise increased from P 244,800 to a range of P 367,200-489,600/mo. The product definitely became competitive and saleable to markets outside of the region and eventually, outside of the country.
Currently, the product is distributed in 10 outlets in Metro Manila; 2 outlets in Tacloban City as well as in Calbayog City.
The vacuum-packed product (after PRDC intervention) proved its viability in Bahandi Festival, which was held at the Mega Trade Hall in Mega Mall, Mandaluyong City.
It generated sales amounting to Php 89,000 and attracted big investors like Ayala Corp. for its Cebu Operation. In a trade exposition in Cebu, the same product was promoted and it generated sales amounting to P50,000. These ventures led to trial shipment to Hongkong.
Today, the Calbayog smoked fish is being exported to Singapore, Brunei and Australia.
posted by Trans-central Info Highway at
10:15 AM
1 Comments:
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